IMPACT OF GREEN BRAND TRUST, GREEN BRAND AWARENESS, GREEN BRAND IMAGE, AND GREEN PERCEIVED VALUE ON CONSUMER'S INTENSION TO USE GREEN PRODUCTS: AN EMPIRICAL STUDY OF JORDANIAN CONSUMERS.
- The world Islamic sciences & Education University: College of Business.
- University of Business&Technolgy: College of Engineering & InformationTechnology
- Abstract
- Keywords
- Cite This Article as
- Corresponding Author
This paper aims to study the effect of trust in green bran, image of green brand, awareness in green brand, and green perceived value onconsumer's intention to use green products in Jordan context. A survey was managed by using questionnaires to gather data from (450) people in Amman city the capital of Jordan. Byusingdescriptiveandinferentialstatistics, the collected data were analyzed. Multiple regression analysis was used to examine the hypothesis. The findings revealed that there are statistically significant relationships between trust in green bran, awareness of green brand, green perceived value, and Jordan's consumer intention to use these products, while image of green brand was not having.
[Mohammad saleem alshura and Abdelrahim. M. Zabadi. (2016); IMPACT OF GREEN BRAND TRUST, GREEN BRAND AWARENESS, GREEN BRAND IMAGE, AND GREEN PERCEIVED VALUE ON CONSUMER'S INTENSION TO USE GREEN PRODUCTS: AN EMPIRICAL STUDY OF JORDANIAN CONSUMERS. Int. J. of Adv. Res. 4 (Feb). 1423-1433] (ISSN 2320-5407). www.journalijar.com
