SMALL TOWN STORIES AND BIG BOX-OFFICE RETURNS

This paper examines the current trend in Hindi cinema, where films set in small towns and featuring lesser-known actors are capturing mass attention and achieving significant box-office success. Focusing on the transformation of Bollywood-often referred to as Bombays Hindi film industry-this study explores how narratives centered on small-town India have gained prominence and reshaped the cinematic landscape in a dynamic and engaging way. Though initially delayed due to the high failure rate of such films in connecting with audiences accustomed to big-city settings and star-driven narratives, this shift is now clear. Audiences are increasingly distancing themselves from urban-centric portrayals and expressing a stronger desire for localized relatable cinematic experiences. The paper also highlights the rise of relatively unknown actors who are bringing authenticity and relatability to their roles, often portraying grounded characters that resonate deeply with viewers. With modest budgets, films like Stree, Bala, and Luka Chuppi have proven successful with both critics and audiences. This paper aims to trace the evolution of Bollywoods storytelling trends and analyse how these small-town narratives are influencing box-office performance and audience preferences.