PESTLE ANALYSIS

The strategic management tool PESTLE analysis assists businesses in their evaluation of macro-environmental external factors that influence their operations. Modern businesses need to understand external macro-environmental factors due to their essential role in strategic decision-making process. The research document presents an extensive analysis about PESTLE analysis which incorporates its fundamental elements along with its evolution throughout history as well as its benefits and drawbacks together with its constraints. Organizations achieve better external response through analyzing political, economic, social, technological, legal, and environmental factors. Management scientists utilize PESTLE analysis to build resilient organizational strategies through this research investigation. The article demonstrates how PESTLE analysis assists organizations with sustainable practices through the organization context. Recent research and industry examples in this article demonstrate how PESTLE analysis stands vital in modern practices of strategic planning within global business environments. Organizations can use such analysis results to maintain long-term success and establish their competitive position through market leadership.