DESCRIPTIVE STATISTICS IN BUSINESS RESEARCH
- Research Scholar, Department of Management, Mizoram University, Mizoram, India.
- Professor & Head, Department of Management, Mizoram University, Mizoram, India
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The analysis of data is the most skilled task in the business research process which requires the researcher own judgment and skill. The different statistical techniques were available to enrich the researcher decision. Choices of appropriate statistical techniques were determined to a great extent by the research design, hypothesis and the kind of data that was collected. These techniques were categorized into descriptive and inferential statistics. This paper focuses only on descriptive statistics which summarizes large mass of data into understandable and meaningful form.
[Carolyn Vanlalhriati and E Nixon Singh (2015); DESCRIPTIVE STATISTICS IN BUSINESS RESEARCH Int. J. of Adv. Res. 3 (Jun). 1409-1415] (ISSN 2320-5407). www.journalijar.com
