CONSUMERS ATTITUDE TOWARDS ELECTRIC CARS WITH SPECIAL REFERENCE TO KOLLAM DISTRICT
- Assistant Professor of Commerce, St.Johns College, Anchal.
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Automotive industry is undergoing a major transformation.Electric vehicles is gaining popularity owing to technological advancements,environmental benefits and government incentives.This paper presents a review regarding consumer attitude towards electric vehicles.Factors influencing the shift towards electric vehicles such as demographic,socio-economic,environmental and technological readiness are examined.80 respondents are taken for the study from Kollam District in Kerala.The study found a positive attitude towards electric cars. Cost,lack of different models,recharging concerns were the main hindering factors.Overcoming these factors with the help of technological advancement will result in a greener environment.
[Bainy George (2024); CONSUMERS ATTITUDE TOWARDS ELECTRIC CARS WITH SPECIAL REFERENCE TO KOLLAM DISTRICT Int. J. of Adv. Res. (Jun). 53-56] (ISSN 2320-5407). www.journalijar.com
ASSISTANT PROFESSOR OF COMMERCE,ST.JOHN'S COLLEGE,ANCHAL
India
