PERCEIVED EASE OF USE EFFECT ON PERCEIVED USEFULNESS AND ATTITUDE TOWARDS USE AND ITS IMPACT ON BEHAVIOURAL INTENTION TO USE
- Researcher, Department of Economics, Asian Banking Finance, and Informatics Institute of Perbanas Jakarta, Indonesia.
- Lecturer, Department of Economics, Asian Banking Finance and Informatics Institute of Perbanas Jakarta, Indonesia.
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The purpose of this study was to prove the effect of perceived ease of use on perceived Usefulness and attitude towards use and its impact on behavioral intention to use. This research method is a quantitative and causal explanatory study. The sample type in this study is non-probability sampling or convenience sampling. The samples used in this study were BRI Corporate Cash Card user employees in all Branch Offices of PT Jasa Raharja (Persero), as many as 160 respondents. Data analysis techniques for this study using Structural Equation Modeling (SEM)-AMOS. The result of this study is: (1) Perceived Ease of Use has a significant effect on Perceived Usefulness (2) Perceived Ease of Use has a significant impact on Attitude towards Use (3) Perceived Usefulness has not a significant effect on Attitude towards Use (4) Attitude towards Use has a significant effect on Behavioural Intention to Use.
[Mohammad Wimbo Raksadigiri and Sri Wahyuni (2020); PERCEIVED EASE OF USE EFFECT ON PERCEIVED USEFULNESS AND ATTITUDE TOWARDS USE AND ITS IMPACT ON BEHAVIOURAL INTENTION TO USE Int. J. of Adv. Res. 8 (Dec). 439-444] (ISSN 2320-5407). www.journalijar.com
Asian Banking Finance and Informatics Institute of Perbanas Jakarta, Indonesia
Indonesia
