TOWARDS CONSTRUCTION OF A PERFORMANCE MEASUREMENT TOOL FOR BUSINESS INCUBATORS IN MOROCCO

With the increased interest in supporting startups, several measures (public and private) have been taken to upgrade the quality of projects and ensure their sustainability, the growth of business incubators around the world constitutes one aspect of this perspective. In Morocco, the number of business incubators boosting the entrepreneurial ecosystem is constantly increasing, which prompts several stakeholders (sponsors, public authorities, etc.) to question their professionalism and performance. Otherwise, they question their ability to play an active institutional role in their ecosystem. As part of this evolutionary work, we carried out an exploratory study which allowed us to conclude that business incubators do not adopt a tool for measuring and steering their performance. However, we decided, in the context of intervention research, to co-construct a tool inspired by management control. It is an adapted Balanced scorecard.