BOOK RECOMMENDATIONS FROM SOCIAL TRADERS
- Faculty of Business and Economics of Mendel University in Brno, Czech Republic.
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The purpose of this study was toexamine existing interviews conducted by a social trading platform with its social traders. As a signal provider, social traders influence investors who act as signal followers on a social trading platform.Qualtitative research was used to gather personal and professional information about the social traders. The sample consisted of 84 social trader interviews on one social trading platform. The research results of this study showed the book recommendations of social traders. In times of influence marketing, this distribution channel can be quite exciting. This small study is part of a larger work that is progressing.
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[Zdravko Tretinjak (2020); BOOK RECOMMENDATIONS FROM SOCIAL TRADERS Int. J. of Adv. Res. 8 (May). 389-391] (ISSN 2320-5407). www.journalijar.com
