28May 2020

IMPORTANT FACTORS AFFECTINGTHE RECOVERYSATISFACTION WHEN MANAGING RETURNS

  • Research Team in Management Sciences, Research Laboratory LAREGO, Cadi Ayyad University, Marrakech, Morocco.
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After conducting an extensive literature review, on the link between reverse logistic and satisfaction with service recovery, many questions have been emerged regarding the robustness and validity of the theoretical construction. This is how exploratory studies, allow to retrace the theoretical choices according to solid foundations and from real ground. By this paper, we hope to present the results of the qualitative study that we have established, whose main objective consists of determining, the factors affecting the recovery satisfaction when managing returns.

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[Ghizlane Errabi and Chakib Hamadi (2020); IMPORTANT FACTORS AFFECTINGTHE RECOVERYSATISFACTION WHEN MANAGING RETURNS Int. J. of Adv. Res. 8 (May). 428-435] (ISSN 2320-5407). www.journalijar.com

Errabi Ghizlane
Cadi Ayyad University, Marrakech, Morocco

DOI:

Article DOI: 10.21474/IJAR01/10944      
DOI URL: https://dx.doi.org/10.21474/IJAR01/10944

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