THE MARKETING STRATEGY OF HUAWEI SMARTPHONE IN UZBEKISTAN

Mobile devices have become an essential part of daily life last two decades. With this tendency, the Mobile manufacturing industry of China also showed high-speed development, expanding its share and role on the international mobile phone market. The study of mobile phone market related to an analysis of marketing theory of multinational companies that could provide a reference for mobile phone makers to develop and expand marketing strategies in the global stage.Huawei, as a mobile manufacturing huge company is dynamically moving to global market. The companys successful marketing strategy in Uzbekistan is also worth to evaluate Huaweis successful marketing strategy. Taking an example of this successful company, current research shows a survey about its mobile phone market and consumers? psychology and behavior. In addition, a well-made questionnaire was issued to 224 interviewers focused on marketing strategy and consumer behavior. The researcher gives a suggestion for Huaweis marketing strategy that focuses on information quality by STP analysis and according to theoretical analysis and results of research, and eventually explores a mix of marketing strategy aligned with the 4Ps theory.This research shows that formulating, advertising and foreign marketing approach of multinational smartphone company Huawei in Uzbekistan market, which introduces the advertising methods that could be implemented in a few similar mobile phone product characteristics. Furthermore, the case provides a very good reference on choice for making marketing strategy optimization. It also offers steerage for the enhancement of the wide-ranging power of domestic smartphone enterprises for getting a sustainable competitive market advantage.