AN OVERVIEW OF CORPORATE SOCIAL RESPONSIBILITY (CSR) INITIATIVES IN INDIA.

Corporate social responsibility refers to norms that how businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of CSR rest on the fact that not only public policy but even corporate should be responsible enough to address social issues. Businesses are to invest their profits in areas such as education, poverty, gender equality, and hunger. But CSR practices are regularly not practiced or done only in namesake especially by MNCs with no cultural and emotional attachments to India. This paper is based on qualitative research design consisting of review of literature through secondary sources of data collection. The data has been examined through content analysis process from various books, newspaper articles and journals. This paper seeks to explain various initiatives taken in the field of CSR along with some suggestions. This paper explains that if this goal has to be realized then the CSR approach of corporate has to be in line with their attitudes towards setting clear mainstream business objectives, undertaking potential investments, measuring and reporting performance publicly. The most effective CSR plans ensure that while organizations comply with legislation, their investments also respect the growth and development of marginalized communities and the environment.