28Aug 2018

LES D?TERMINANTS DE L?ACCEPTATION DES TIC PAR LES DIRIGEANTS DES STRUCTURES D?H?BERGEMENT RURALES DE LA R?GION DE SOUSS MASSA AU MAROC: TEST DU MOD?LE TAM3 ETENDU.

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Depuis plusieurs ann?es, les Technologies de l?Information et de la Communication (TIC) se sont diffus?es tr?s largement dans l?ensemble des secteurs d?activit? et des organisations, notamment avec la baisse des co?ts d??quipement et l?av?nement d?internet. Ce d?veloppement fulguraux ? donn? lieu ? plusieurs travaux de recherche et ?tudes, dont l?un des axes majeurs a port?, plus particuli?rement sur les questions de l?acceptation et de l?adoption des technologies d?information et de communication (TIC), et qui ont donn? naissance ? plusieurs mod?les th?oriques. Cette recherche, en prenant pour base ces mod?les et leurs th?ories sous-jacentes, s?inscrit dans ce sens et vise, ? ?tudier les d?terminants de l?acceptation des TIC par les dirigeants des structures d?h?bergement rurales de la r?gion de Souss Massa (Maroc). Le mod?leTAM3 (?tendu) a ?t? retenu comme cadre conceptuel de la recherche, qui a consist?e en une ?tude quantitative par questionnaire aupr?s de 40 dirigeants des entreprises ?tudi?es dont les donn?es ont ?t? analys?es en recourant aux m?thodes des ?quations structurelles. Les TIC sont devenues fondamentales pour la survie et la comp?titivit? des entreprises touristiques rurales et les r?sultats de notre recherche ont r?v?l? les d?terminants de leur acceptation par les dirigeants et les orientations pour les d?cideurs lors d??ventuelles interventions pour promouvoir l?acceptation et l?usage des TIC dans ce type d?entreprises. De m?me, nos r?sultats montre que le TAM3, tiens bien dans le contexte culturel marocain, jug? diff?rent de la culture d?origine du mod?le;

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[Khadija Ramzi, Abdelaziz Bendou and Aziz SAIR (2018); LES D?TERMINANTS DE L?ACCEPTATION DES TIC PAR LES DIRIGEANTS DES STRUCTURES D?H?BERGEMENT RURALES DE LA R?GION DE SOUSS MASSA AU MAROC: TEST DU MOD?LE TAM3 ETENDU. Int. J. of Adv. Res. 6 (Aug). 957-980] (ISSN 2320-5407). www.journalijar.com

khadija RAMZI

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Article DOI: 10.21474/IJAR01/7600      
DOI URL: https://dx.doi.org/10.21474/IJAR01/7600

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