A STUDY ON AWARENESS AND CONSUMPTION OF FORTIFIED FOODS AMONG MALE ADULTS OF MUMBAI.
- Associate Professor, Department of Food, Nutrition & Dietetics, Sir Vithaldas Thackersey College of Home Science (Autonomous), S.N.D.T. Women?s University, Juhu, Mumbai, India ? 400049.
- Student of Post graduate Diploma in Clinical nutrition and Dietetics, Department of Food, Nutrition & Dietetics, Sir Vithaldas Thackersey College of Home Science (Autonomous), S.N.D.T. Women?s University, Juhu, Mumbai, India ? 400049.
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Introduction: Micronutrient deficiency has always been the concern to malnutrition but with the help of recent advances in food and technology fortification of food products has gained a great momentum and this will help to overcome the micronutrient deficiency. Aim: To evaluate the awareness, attitude and consumption pattern of males in regards to fortified food products in Mumbai city. Methods: A study was conducted on 100 males between age group of 18 to 67 years using a structured questionnaire. Questions regarding the awareness, attitude and consumption of fortified foods were included in the study. A statistical package of social sciences (SPSS) version 16 was used for analysis. Results: The awareness of participants regarding definition of fortified foods, reading the front side of label to identify fortified foods, fortification being made compulsory by government i.e. fortification of salt with iodine, availability of fortified foods in India, combination of vitamins/ minerals used in fortification of foods was highly significant (p < 0.0001). The attitude of participants towards consumption of fortified foods was mainly due to health benefits and affordable prices. Participants reported no difference in taste, texture, appearance and overall acceptability of the fortified foods (p < 0.0001). Soy, milk & milk products and beverages were consumed on monthly basis; breakfast cereals, bread, biscuits and snacks were consumed on weekly basis; fats/ oils and miscellaneous products were consumed on daily basis. Conclusion: The awareness of fortified foods was high in majority of male subjects in Mumbai city. They gained the awareness through family members, peers, internet and media. Consumption pattern of the fortified foods was also good and the main reason cited was health benefits of these foods. There is an increasing trend in the consumption of fortified foods in the modern societies.
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[Rekha Battalwar and Akshata Paresh Chavan. (2017); A STUDY ON AWARENESS AND CONSUMPTION OF FORTIFIED FOODS AMONG MALE ADULTS OF MUMBAI. Int. J. of Adv. Res. 5 (Nov). 403-413] (ISSN 2320-5407). www.journalijar.com
1Associate Professor, Department of Food, Nutrition & Dietetics, Sir Vithaldas Thackersey College of Home Science (Autonomous), S.N.D.T. Women’s University, Juhu, Mumbai, India – 400049.
