BUSINESS MODEL OF AMAZON INDIA A CASE STUDY.
- Symbiosis Centre for Management Studies, NOIDA, Symbiosis International University, Pune.
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Amazon is an American international e-commerce company. It was started by Jeffrey P. Bezos in the year 1994. And it was launched in India in June 2013. Three years back, Amazon had no infrastructure in India, and now it dominates the Indian markets. At the very start it was perception of investors that in India It will not go long like China as in the year 2004 when Amazon entered in China it hasn?t seen much success there with Alibaba, its Chinese competitor, dominating the e-commerce market. After its bad run in China, Bezos is going all in for India. Fact behind formation of Amazon in India was its huge number of headcounts i.e. 1.25 billion four times as big as the U.S.?s and more than doubles Europe?s. Of these, 500 million, around 35 percent, are internet users. As per researches the yearly growth rate of internet users is highest in India around six million users join every month. Researchers expect the online shopping market in India to reach $15 billion by 2016 up from only $35 million in 2014.
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[Bharti Wadhwa and Anubha Vashisht, Davinder Kaur (2017); BUSINESS MODEL OF AMAZON INDIA A CASE STUDY. Int. J. of Adv. Res. 5 (Aug). 1426-1433] (ISSN 2320-5407). www.journalijar.com
Associate Professor, Symbiosis Centre for Management Studies, NOIDA
