ANALYSIS OF PUBLIC RELATONS OF TATA MAIN HOSPITAL AND ITS PUBLIC OPINION EXPRESSED ON SOCIAL MEDIA NETWORKING SITES.

This research paper is an effort to study the Health Service practices of Tata Main Hospital. How effective approach of PR practices is following by Tata Main Hospital in the era of social media is also a major area of investigation. This research paper is also trying to find out various public opinions expressed on social media networking sites. We are all aware that the contemporary government is more conscious about the health services in India. The private hospitals are also supposed to provide better health facilities as they claim. TMH is also providing continuous healthcare facilities but with due course of time it has enhanced its medical customer care and public relations or not it is also a part of research. An effective PR practices are the demand of time and it is also behind the successful functioning of the hospital. Now a day?s health service providers must be aware that our customers are equipped with internet revolution, social media benefits and convergence. They are also aware about the government health care schemes, policies and consumer rights. Therefore, this research paper is an effort to investigate the analysis of public Relations of Tata Main Hospital and its public opinion expressed on social media networking sites.