26Jun 2017

A DESCRIPTIVE STUDY OF IMPACT OF MOBILE MARKETING ON CONSUMER BEHAVIOR IN INDIA.

  • Assistant Professor (Department of Accountancy) H.R. College of Commerce and Economics, University of Mumbai.
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Mobile marketing is the cooperating multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing is marketing on a mobile device, such as a smart phone. Mobile marketing offer consumers with time and location elusive, custom-made information that promotes goods, services and ideas. Some mobile marketing is parallel to advertising delivered over other electronic channels such as text, graphic and voice messages. SMS messaging is presently the most common delivery channel for mobile marketing. Search engine marketing is the second-most common channel, shadowed by display-based campaigns. This qualitative research attempts to describe the concept of Mobile Marketing and to evaluate the impact of Mobile marketing on consumers? behavior in India.

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[AnjalliVachhani (2017); A DESCRIPTIVE STUDY OF IMPACT OF MOBILE MARKETING ON CONSUMER BEHAVIOR IN INDIA. Int. J. of Adv. Res. 5 (Jun). 1823-1827] (ISSN 2320-5407). www.journalijar.com

Anjalli Vachhani
University of Mumbai

DOI:

Article DOI: 10.21474/IJAR01/4609      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4609

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