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Michael Porters Five Forces Model delivers a perfect mechanism and structure to understand the industry\'s competitive erection to achieve competitive advantage. According to it the Five Forces models offers pictorial representation of the Five Forces that distinguish the concentration and attractiveness of market. Also the Michael Porters value chain analysis focuses to deliver value to customer. It defines value as the sum a buyer is willing to pay for what a supplier delivers. Every value-generating activity involves bought-in components, human resources, some form of technology and information flow of various kinds. The purpose of this paper is to assess how the Porters five key factors help in identifying and evaluating potential opportunities and risks. Also it focuses on the factors that determine competitive rivalry.
- Michael E. Porter, Competitive Strategy- Techniques for Analyzing Industries and Competitors.
- Daniel Roy, Strategic Foresight and Porter's Five Forces.
- Michael E. Porter, Competitive Strategy- Creating and Sustaining Superior Performance.
- Arthur A. Thompson ? Crafting and Executing Strategy.
[Habiba Abbasi. (2017); PORTERS INDUSTRY ANALYSIS AND VALUE CHAIN MODEL. Int. J. of Adv. Res. 5 (May). 990-1003] (ISSN 2320-5407). www.journalijar.com
