STRATEGIES FOR EFFECTIVE RURAL DEVELOPMENT IN INDIA: AN OVER VIEW.

The people lives in rural areas are majorly depends on agriculture. The rural agricultural production & consumption process plays a predominant role in developing the Indian economy. The major objective of rural development is to increase farm productivity, for achieving rapid economic transformation, increasing profits to farmers and to increase the household outputs of selected agricultural products. The paper majorly focused on the various rural development management of land, labour and natural resources to the effective harvesting, pre processing methods and effective marketing strategies to be followed. Although policy makers and the development community have widely used the phrase ?rural development?, what constitutes rural development seems to have changed significantly overtimes. The concept of rural development has changed significantly during the last three decades. Until the 1970s, rural development was synonymous with agricultural development and hence focused on increasing agricultural production. This focus seems to have been driven primarily by the interest of industrialization to extract surpluses from the agriculture sector to reinforce industrialization.