28May 2017

THE EFFECT OF FEATURES OF AGRICULTURAL RADIO AND TELEVISION PROGRAMS ON FARMERS? FOLLOW UP TO THESE PROGRAMS IN SUDAN.

  • Department of Agricultural Extension and Rural Development, Faculty of Agriculture, University of Khartoum, Sudan.
  • Department of Agricultural Extension and Rural Society, College of Food and Agriculture Sciences, King Saud University, Kingdom of Saudi Arabia and Department of Agricultural Extension and Rural Development, Faculty of Agriculture, University of Khartoum, Sudan.
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This study was conducted to assess the effect of features of radio and television agricultural extension programs on farmers? in Sudan. A quota sampling method was used to select 840 respondents? farmers from six states (Khartoum, North Kordofan, Northern State, Kassala, Sennar, and West Darfur State). Primary data obtained through interview schedule. Descriptive analysis was carried out to display frequencies and percentages of socio-economic characteristics and communication behavior of respondents. Lambda, Cramer?s V weight, and Kendall?s tau-b techniques were used for data analysis and discussion. The study findings revealed that features of agricultural radio and television programs such as the broadcast time, program language, availability of a contact address, and quality of some types of agricultural technologies had significant positive effect on farmers? level of follow-up to these programs. On the other hand, 48.9% and 58.6% of the respondents did not follow agricultural programs on the radio and television respectively due to five main reasons, namely; don?t have radio and/or television, don?t know programs, no time to follow, not have a local transmitter, and no desire. The study recommended some interventions and measure to improvethe agricultural extension programs in the studied states.

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[Mohamed Zakaria Yahia, Abdel Raouf Suleiman Bello and Ali Mohayad Bannaga. (2017); THE EFFECT OF FEATURES OF AGRICULTURAL RADIO AND TELEVISION PROGRAMS ON FARMERS? FOLLOW UP TO THESE PROGRAMS IN SUDAN. Int. J. of Adv. Res. 5 (May). 1071-1079] (ISSN 2320-5407). www.journalijar.com

Abdel Raouf Suleiman Bello
Department of Agricultural Extension and Rural Society, College of Food and Agriculture Sciences, King Saud University, Kingdom of Saudi Arabia

DOI:

Article DOI: 10.21474/IJAR01/4217      
DOI URL: https://dx.doi.org/10.21474/IJAR01/4217

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