A STUDY ON CUSTOMERS UTILIZATION OF MOBILE PHONE SERVICES WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT.
- Assistant Professor, Department of Management Studies, Vins Christian College of Engineering, Chunkankadai, Nagercoil ? 629806.
- Professor & Head, Department of Management Studies, Loyola Institute of tech & Science, Thovalai, Kanyakumari-629302.
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Mobile phones have become a necessity in human life. This is due to technological advances that allow people to communicate with each other anywhere and at any time. Mobile phone communication is a piece of equipment for the valuable use of people. The service providers are facing challenges, not only from the competitors, but also from their customers. The customer?s expectations and facts of the mobile phone service are also growing at the other hand. In this research article to assess the customers loyalty towards mobile phone services with appropriate statistical techniques.
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[Lenin John and D. Ranjitham. (2017); A STUDY ON CUSTOMERS UTILIZATION OF MOBILE PHONE SERVICES WITH SPECIAL REFERENCE TO KANYAKUMARI DISTRICT. Int. J. of Adv. Res. 5 (Jun). 1104-1108] (ISSN 2320-5407). www.journalijar.com
Assistant Professor, Department of Management Studies, Vins Christian College of Engineering, Chunkankadai, Nagercoil – 629806.
