IMPACTS OF EFFECTIVE, CREDIBLE AND SUSTAINABLE INTERNAL CONTROL SYSTEMS ON CUSTOMER TRUST, VALUE AND LOYALTY IN PRIVATE BUSINESS CORPORATIONS.
- Rongo University, P.O. Box 103-40404, Rongo, Kenya.
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Effective credible and sustainable internal control system plays an important role in any private business entity; besides ensuring achievement of core objectives achievement of organizations, effective and credible internal control adherence reinforces and improves the confidence of both current and prospective internal and external corporate customers. Therefore, the aim of this paper is to examine, describe and compare in a qualitative way how effective credible and sustainable internal control systems impact on the corporate customer trust, confidence, value and loyalty and to evaluate the effective internal control system’s role in institutionalizing management policy in embracing customer value and awareness.
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[Maurice M. Opiyo. (2017); IMPACTS OF EFFECTIVE, CREDIBLE AND SUSTAINABLE INTERNAL CONTROL SYSTEMS ON CUSTOMER TRUST, VALUE AND LOYALTY IN PRIVATE BUSINESS CORPORATIONS. Int. J. of Adv. Res. 5 (Feb). 1612-1619] (ISSN 2320-5407). www.journalijar.com
Rongo University
