18Feb 2017

THE CORPORATE IMAGE AND ITS IMPACT IN THE PURCHASE DECISION STUDY IN ORASCOM TELECOM CORPORATION DJEZZY BECHAR ? ALGERIA.

  • Laboratory of study economics & development local in south west of Algeria department of management, university of bechar, Algeria.
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This study aimed to identify the relationship between company image and Purchasing decision at Orascom Telecom Djezzy in B?char. The study identifies a community of mobile services users in B?char \"Djezzy Foundation was chosen as a sample of them reached their size (26) customer, for completion of this study, we prepared a questionnaire composed of three sections : Devoted the first part of personal information , the second of them Factors affecting the Enterprise image consists of 12 questions, and Part III ;Purchasing decision consists of (07) question, was this relationship is tested using spss 19 statistical program , there is no impact to the image of the institution on the decision of purchasing for the consumer, And there is found a set of recommendations that can help your organization to adopt this important element

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[Ilyes Slimani, Souad Douli and Abdeljalil Mokaddem. (2017); THE CORPORATE IMAGE AND ITS IMPACT IN THE PURCHASE DECISION STUDY IN ORASCOM TELECOM CORPORATION DJEZZY BECHAR ? ALGERIA. Int. J. of Adv. Res. 5 (Feb). 308-313] (ISSN 2320-5407). www.journalijar.com

ILYES SLIMANi
UNIVERSITY OF BÉCHAR, ALGERIA

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Article DOI: 10.21474/IJAR01/3148      
DOI URL: https://dx.doi.org/10.21474/IJAR01/3148

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