A STUDY ON CUSTOMER PERCEPTION TOWARDS ONLINE SHOPPING, SALEM.

The present article is an attempt that has been made to study the customer perception towards online shopping at Salem district. In this study an attempt has been made customer perception on online shoppers has been playing a vital role in these scenarios day to day activities in the mind of customers. Customer perception is typically affected in the way of broadly such as advertising, reviews, public relations, social media and personal experiences etc.,. Today we say that customers are mind blowing while go for an online shopping because the wide range of internet facilities in the era. The questionnaire was prepared through the inputs taken from the past researches and also from the feedback of the pilot study. Thus the validated final questionnaire was used to collect data from 150 respondents. The researchers have adopted random convenient sampling technique to gather the data. The data are analyzed using the simple percentage analysis and ANOVA (analysis of variances) methods. The result of this study reveals that customers are intake in the future online shopping in the way of intention for getting a products through internet websites such as EBay, Flipkart etc.,. The study suggested that the advertisers need to focus on their every customer’s effort to ticket the market assuming that the influence of the television ads in the online shopping behavior.