A STUDY ON PROBLEM AND PROSPECTS OF WOMEN ENTREPRENEURS WITH SPECIAL REFERENCE TO GUNTUR DISTRICT, ANDHRA PRADESH.

Today, women entrepreneurs play a vital role in the overall economic development of the country. Women have been successful coming out of their homes by entering into different kinds of business and services. Women entrepreneurs have proved that they are equally doing business with the men and are emerging as dynamic entrepreneurs. They are accepting the challenging role to meet her personal needs and become economically independent. The Andhra Pradesh state is a newly formed capital, where there will be plenty of resources available. Moreover, the government is creating awareness consequently also organizes different programmes for encouraging women by various associations, but they are not ready to undertake the business. Women are less encouraged to start business units due to the various issues like financial problems, lack of motivation, and support from their family members. Hence, the study aims at Importance of entrepreneurial development among women and also to analyze the socio-economic framework, problems and prospects of women entrepreneurs in Guntur District, Andhra Pradesh. A sample size of 90respondents was surveyed by using a structured questionnaire for the study. The research clearly mentioned the factors affecting them based on the opinions of respondents.