HEALTH SEEKING BEHAVIOR OF ELDERLY: A COMPARATIVE STUDY ON INDIAN CONTEXT.
- School of Management, Manipal University, Karnataka, India.
- Department of Hospital Administration, Kausturba Medical College, Manipal University, Karnataka, India.
- School of Management, Manipal University, Karnataka, India.
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Elderly represent a major and a huge part of the entire Indian population and is likely to be 60% by 2050. Many older adults have various health and medical conditions and their buying behavior for medical facility also varies through various geographic locations. This study was undertaken at the comparative dimension of elderly people between South India and Central India emphasizes on two states. Elderly aged 60 years and above were selected from Karnataka state of Southern India and Chhattisgarh state of Central India and a total of 114 respondents were considered. Primary data were collected by the administration of questionnaire and convenience sampling method was used. It was found that perception of heath seeking behavior varies on different parameters across both the geographic areas, and similarities found in the perception regarding the savings for health expenses. This study demonstrates the importance of consumer style for health–related behavior.
[Ankita Tiwari, Apurva Tiwari and Mohammad Yaseen. (2016); HEALTH SEEKING BEHAVIOR OF ELDERLY: A COMPARATIVE STUDY ON INDIAN CONTEXT. Int. J. of Adv. Res. 4 (Aug). 901-904] (ISSN 2320-5407). www.journalijar.com
