23May 2017

TEENAGERS? PREFERENCE TOWARDS BRANDED AND UNBRANDED PRODUCTS: CASE STUDY OF HYDERABAD, PAKISTAN.

  • Lecturer, Business Administration, University of Sindh Laar Campus Badin.
  • Assistant Professor, Sindh University Laar Campus Badin.
  • Assistant Professor, Business Administration, University of Sindh, Jamshoro, Pakistan
  • Lecturer at Institute of Information and Communication Technology (IICT).
  • BBA student Sindh University Laar Campus Badin
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The focus of this research is toward examining preferences and knowledge of teenagers about branded and unbranded products. Data was gathered from 300 students of different public/private schools and colleges of Hyderabad city related to the mature group of 13-19 years old. The main purpose is to know the level of awareness of teens in Hyderabad city and what proportion of branded products are used by teens. The judgmental probability sampling was used and data was conducted by analyzing software SSPS. The results show that female teenagers have variety seeking and made their choice under the influence of current fashion trends. On the other hand male teens purchased branded products on an occasional basis. The overall results show that teenagers in Hyderabad city are highly aware about branded products. Hence, the companies of branded products should target, particularly on a teen?s class by improving quality of products relative to its price

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[Tayyaba Rafique Makhdoom1, Muhammad Nawaz, Mushtaque Ali Jariko, Tania Mushtaque and Ansar Aalam. (2017); TEENAGERS? PREFERENCE TOWARDS BRANDED AND UNBRANDED PRODUCTS: CASE STUDY OF HYDERABAD, PAKISTAN. Int. J. of Adv. Res. 5 (May). 872-878] (ISSN 2320-5407). www.journalijar.com

Dr. Muhammad Nawaz
Assistant Professor, Sindh University Laar Campus, Badin

DOI:

Article DOI: 10.21474/IJAR01/4189      
DOI URL: http://dx.doi.org/10.21474/IJAR01/4189

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