CONSUMER ADOPTION OF INTERNET BANKING IN SRI LANKA
- Department of Management and Finance, Kotelawala Defence University, Ratmalana, Sri Lanka.
- Department of Economics, University of Kelaniya, Sri Lanka.
- Abstract
- Keywords
- Cite This Article as
- Corresponding Author
Internet Banking (IB) offers banksa new frontier of opportunities andchallenges in the global banking market. Meantime, the demand for IBin Sri Lanka is relatively low despite recent improvements of information and communication technology. The main purpose of this research paper is to explore and identify the factors influencingthe adoption of IB in Sri Lanka. The present studyutilizes bothprimary and secondary data to identify the demand determinants for IB. A sample of customers representing three leading commercial banks operating in Sri Lankawere selectedto collect primary data. The main analytical tool was an econometric model. The study revealed that the key determinants of consumer adoption and growth of IB in Sri Lanka are the number of people with access to internet facility, consumer awareness, web content and design, security, cost, technophobia, download speed, and customer preference of personalized services.
[Wasantha Premarathne and M. M. Gunatilake. (2016); CONSUMER ADOPTION OF INTERNET BANKING IN SRI LANKA Int. J. of Adv. Res. 4 (Nov). 758-765] (ISSN 2320-5407). www.journalijar.com
